7 proven strategies for attracting & retaining customers for your business that work for nearly any business.
Avoid the common mistake of putting all your lead-generation eggs in one basket.
Having multiple ways to generate leads is a sign of a healthy business.
1. SEO.
Having a good SEO will bring you clients, on autopilot for FREE.
Things like having headlines & phrases on your pages that match what your prospect puts into Google search are GOLD.
We spend weeks with my property investment client rewriting headlines and linking pages.
We took a prospect on a journey.
This means once they read this blog what do we want them to read NEXT?
The Result?
Visitors ended up spending 10 min on a website reading stuff.
When they came as leads they were pretty educated on the process.
They CLOSED themselves.
2. Content Marketing.
Blogs & Videos on your website.
Share blog posts with answers to FAQs including the REAL Life examples.
My Client Garden Centre did videos on how & when to cut Lavenders back.
They ended up becoming a daily GO for gardening tips for their clients.
3. Leverage Social Media.
My client SOLD OUT a workshop on Instagram this week.
No paid Ads.
First, she asked her audience ‘thinking about doing this workshop, what do you think?’
The next day she made up a sales page on Shopify with workshop details & shared it on Instagram.
4. E-mail Marketing.
I helped a yoga teacher to sell an online workshop using her e-mail list.
This resulted in 3k in revenue.
She had a very strong relationship built with her e-mail list.
However she didn’t believe it would be possible.
Sometimes all you need to do is ASK.
5. Referrals.
This is huge & it is FREE.
All you need to do is ASK.
One of my clients is making around 180k per year from a service they provide in a legal space.
50% of that income comes from referrals.
This is has been happening for the last 3-4 years.
6. Joint Ventures (JV)
Who can you form a JV partnership with?
A JV is somebody who has your clientele but is NOT your competitor.
A Personal Injury (PI) Solicitor has a JV with a doctor.
A wedding planner has a JV with a Florist.
An estate agent has a JV with a solicitor.
Therefore think about what do your prospects buy before or after getting your product/service?
7. Paid Ads.
I left paid Ads as the last thing.
But I use it myself sometimes.
It’s brilliant but you have to be very strategic.
Therefore Try to make Paid Ads 20-30% of your overall lead generation process.
You should have everything else set up in place before you do Paid Ads.
BONUS Tip: Google My Business.
If you sell locally EVEN if you don’t have a physical store just SET IT UP.
Once you do it properly it can bring you 20-30% of your leads organically.
It’s more than Reviews.
It’s SEO.
It is Social Media where you can post every week.
Just do it.
Of course, the best lead generation strategy depends on your Ideal Client, Industry, & Resources available.
Thank you for reading.
Let me know if you have any questions.
