Today everything is online, and everything is automated. So why do you still need to train your staff in sales? Well, the short answer is everybody loves human touch. No matter how much we love researching and buying things online, nothing can beat a human interaction. That feeling that somebody is going an extra mile to answer our questions in detail. And when I mean in detail, I mean personally and even giving us few extra tips on how to use a product or service.

Today businesses are struggling with their transition from offline interaction to online interaction. Meaning, they find it really hard to get their head around the way the communication happens online. I had a client the furniture industry, who was complaining that online does not work for him. Prospects were sending him messages on Facebook asking what kind of furniture would fit thier living room. And my client’s reply was ‘pop into a shop, we have a variety of choice’. Now if you are a prospect looking for a piece of furniture, do you really want to waste your time going to a shop if you don’t know what’s in their? I know that is what used to happen 10 years ago. But today we can buy furniture online with few clicks. I bought two armchairs on amazon last year, and I am really happy with my choice. It was also delivered within 5 working days.

So, if you are a small business owner and want to compete with somebody like Amazon that promises a great price and fast delivery, the only card you got to use is Personal touch. As Amazon doesn’t provide that. You can’t even ask questions. So quick personal response, asking detailed questions and a personal touch will help you to stand out and beat giants like Amazon. I really believe that going forward Small Business Owners will have a full time staff working on online customer support and answering questions and doing sales.

Now when we understand why should we have personal interactions online let’s take a look at how should we interact.

So, Sales training is they key thing in every business lead conversion process. Weather you do it online or offline. And the amount of leads that you are going to convert into sales depends how smooth and well orchestrated that process is within your business.

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