Content Creation: Ideas
Take the 10-20 Questions you came up with during the Buyer’s Journey (Lesson 4), write them down in a chronological order.
So if you are a fitness coach the questions like
‘what runners should I get?’
‘what do I eat?’ would go before the Questions
‘How do I keep going?’
‘How do I increase the intensity of my workouts?’
Once you have the Questions written down, you can turn them into posts, videos.
One Tip in creating Content.
Explain it like you are talking to a baby.
Don’t assume that a prospect understands.
You will be surprised how little knowledge your prospect has.
This happened so many times to my clients.
They were talking in very ‘fancy phrases’ because they are experts in their industry.
But a prospect would just look at them and ask ‘what exactly are you talking about’.
Don’t Assume that your Prospects knows everything.
One reason why people tell you they need to think about it is because they don’t understand what are you saying.
Recap:
- Put Questions in a Chronological Order.
- Simplify It.
- You are selling a Lifestyle NOT features.
