LESSON 10: Content Creation-The Structure

Once you know WHAT do you want to talk about, the HOW is easy.

The most important thing is the Hookline (the Headline).

Remember you only have few seconds to grab their attention online.

The Headline usually consists of easier a Problem or Solution.

A Customer has a problem that they don’t need.

You have a Solution that they want.

The Text Body (INFO) is a paragraph or bullet points

Call to Action: what do you want your prospect to do after they read your offer?

This is the most commonly used template online.

From now on try to look at offers online through this lense.

Meaning NOTICE the headlines, the call to actions.

I also wanted you to study your Ideal client first and your prospects buyers journey before you start creating content.

Because now you will be creating offers differently.

Not many people study their clients.

So they end up constantly having to copy their competition.

They are running around like a headless chicken.

And that is a very exhausting thing to do compared in creating a long term marketing strategy.

Create Your First Post using the Strtucture.