LESSON 1: The Outline
In this Video I talk about the outline of this Course. It is like a helicopter view of what are you about to learn. And it is important ‘to see the forest’ before you start ‘examining each tree individually’. As sometimes people skip ‘the Goals’ section as they think ‘oh I heard it all before’.. But for this course every section is equally important as ‘Building Your Brand Online is about ‘connecting ALL the Dots’ and it is NOT about Doing Ads, or posts individually. As we are building a Brand for long term.
So here is an outline again:
- Why having a Vision is as important as having Goals?
- Why you should learn to Love Selling?
- The importance of understanding Your Buyer’s Journey
- What’s Your Ideal Client?
- Who is the Wrong Client?
- Content Creation
- Content Development
- How to Choose Social Media
- Managing Your Emotions.
- BONUS: Story Telling & A Case Study